Dulles, VA, April 27, 2023 – FourthWall, a leader in media audiences and analytics, announced today their partnership with StackAdapt, the leading self-serve programmatic advertising platform. This partnership is set to accelerate and optimize how advertisers and marketers can activate targeted TV viewing audiences to increase campaign engagement and drive conversions.
With this partnership, StackAdapt will begin offering FourthWall’s Reveal™ Audiences to maximize their multi-channel targeting solutions, specifically for TV audiences. Clients of StackAdapt will be able to access hundreds of syndicated Reveal™ Audiences and virtually unlimited capability to create custom audiences combining TV viewing behavior, ad exposures, and demographic and propensity attributes.
This collaboration makes it easier for StackAdapt customers to choose TV audiences for targeting, retargeting, conquesting, reach extension, and incremental reach creation.
“For many marketers, TV is one of the most important channels to optimize for their multi-channel campaigns,” said Denis Loboda, Senior Director of Data Solutions at StackAdapt. “Partnering with FourthWall provides those StackAdapt users a unique solution that helps further our ability to provide marketers with premiere campaign performance capabilities.”
“We’re so pleased to continue the introduction of Reveal™ Audiences with innovative partners like StackAdapt,” said FourthWall CMO Patrick Peters. “Helping marketers drive better performance and measurable ROI for their campaigns and content in a way that is faster, easier, and economically efficient is our goal, and StackAdapt is a great partner to help make that happen.”
StackAdapt is a self-serve programmatic advertising platform used by hundreds of brands and agencies around the world. StackAdapt’s data-driven platform combines state-of-the-art machine learning with a clean and intuitive user interface to provide media buyers with an easy way to plan, execute and drive the best performance across all devices, inventory, and publishing partners. StackAdapt has been recognized as one of the fastest-growing technology companies in North America, is rated the number 1 demand-side platform (DSP) on G2, and is the highest-performing and easiest-to-use platform. For further information, visit www.stackadapt.com.
FourthWall is an innovator in media and advertising analytics. The company’s Reveal™ portfolio of solutions simplifies and speeds access to media intelligence, including audience creation, optimized media planning, activation, analysis, and attribution for marketers, agencies, programmers, DSPs, SSPs and other stakeholders across the media ecosystem, FourthWall is headquartered in Dulles, VA, with offices in Florida, New York, and Texas, and can be found online at www.fourthwall.tv.