Privacy

Privacy Policy

Effective Date: July 1, 2024

This Privacy Notice describes how FourthWall collects, uses, shares, and otherwise processes personal information. FourthWall provides data collection, aggregation, transmission, and reporting services that allow our business customers to view, understand, and analyze television, cable, satellite, broadcast, and device viewership data and extract meaningful insights, including regarding the effectiveness of programs and advertisements (our “Services”). This Privacy Notice applies to personal data processing we utilize to deliver our Services and to personal data processing that occurs on our corporate website, https://www.fourthwall.tv (our “Website”). This Privacy Notice is addressed to our business customers and their employees and representatives (“Customers”), our Website visitors (“Visitors”), and to consumers (“Consumers”) whose personal data is collected, processed, and reported to our Customers as part of our Services.

For individuals who interact with us online, we collect information you choose to give us and other information that may be collected from your use of our Website and Services, including from your device. We use that information to operate our business and for purposes set forth below. Below, we also describe choices we offer with respect to your information.

This Privacy Notice does not apply to information which is not processed by FourthWall. If you are a Consumer who wants to understand the information practices of our Customer with whom your information may be shared, you should contact them directly or refer to their privacy notice(s). This Privacy Notice does not apply to information that cannot be identified to any individual, household, or their devices, such as de-identified or anonymized information.

The sections of this Privacy Notice are hyperlinked below for your convenience:

INFORMATION WE COLLECT

We collect information about individuals from a variety of sources, including:

Directly from Customers or Visitors when provided to us, for instance when contacting us via the Website, placing an order, establishing a business account or relationship, or responding to our inquiries or a survey.
Automatically as you utilize the Website or Services.
From third parties. We may collect information from online, satellite, and broadcast distributors and providers of video and television content, data brokers, advertisers, marketing service providers, affiliates, promotional partners, and application providers.
Online Information. We may receive information in connection with content, widgets, components, or other tools deployed on our Website and Services, including third parties.

We may collect and process personal data, including collection from third parties, as detailed in the chart below:

INFORMATION COLLECTION ON OUR GENERAL WEBSITE

If you are a Visitor, we may collect your name, email address, and other information you choose to submit when you browse our Website, complete forms, fill in surveys, request information from us, sign up for our mailing list or newsletters, or otherwise visit or interact on our Website.

OTHER INFORMATION COLLECTION, LOGGING, AND AUTOMATICALLY COLLECTED INFORMATION

If you are a Visitor to our Website (inclusive of Customers or Consumers who may visit the Website), your browser or device may be subject to our collection of logging and other automatically collected information. This includes information collection via cookies, web beacons, and other automatically collected information. The information we automatically collect may include your IP address, date and time you access our Website and the pages and content you access during your visit, language preferences, websites that you link to or from, whether you receive or open an email or other communication from us (or via our Services), and the links you click on within those emails, information from your mobile device or your computer about how you interact with our Website, including unique device identifier, mobile network information, the type of device used and the operating system on that device, browser type, a list of files downloaded or pages viewed, and any errors encountered (collectively, “Usage Data”).

If you are a Visitor on our Website, please note that third parties may collect personal information about your online activities over time and across third-party websites and online services. These third parties may provide us information in connection with content, widgets, components, or other tools offered on our Website. They may use this information to provide you with interest-based advertising or other targeted content, and for other purposes. We may not control personal information once collected by these parties.
We do not respond to “do not track” signals or other mechanisms that provide consumers the ability to exercise choice regarding the collection of personal information about an individual consumer’s online activities over time and across third-party websites or online services.

In all cases, we may collect and use other information you choose to provide or with your consent.

OTHER WAYS WE USE INFORMATION WE COLLECT

In addition to the uses described above, we may use the information we collect in order to:

Maintain, analyze, customize, and improve your experience on our Website and Services.
Support business development, research, marketing and promotional purposes, press inquiries or aggregate statistical analysis and site customization.
Communicate with Visitors and Customers about our Website and Services, including technical notices, security alerts, and support and administrative messages. We may also provide Customer and technical support, including notices about accounts, subscriptions and changes to our service.
Provide you information that you request from us or otherwise respond to your communications and questions.
Monitor and enforce our contracts, legal terms, acceptable use or other policies or similar terms.
Comply with law and satisfy our regulatory and compliance obligations. Additionally, we may use information we collect to support compliance efforts on behalf of others and ourselves that support our provision of Services to you.
Provide a personalized experience. Automatically collected and device information may also be used to help us estimate our audience size, usage patterns, and analyze trends and administer our Website and Services, and used for research and marketing purposes.
Help detect and prevent fraudulent use of our Website and Services and other prohibited, illicit or illegal activity. We may use information to compare information for accuracy, and to very identity.
Monitor information security, manage and protect our technical infrastructure (servers, networks, etc.), and to protect the rights and vital interests of you, others, and ourselves.
Address existing or anticipated disputes and to protect our legal interests.
Otherwise operate our business, including support for transactions impacting our company as a whole (such as mergers, acquisitions, reorganizations, underwriting or asset purchases).
Fulfill any other purpose for which you provide your information to us and for other purposes disclosed to you in connection with our Services.
Other purposes permitted by law or to which you consent.

We may also retain and use your information in an anonymized or de-identified format where your identity is not recognizable. Such information is not subject to the same usage restrictions as personal information and can be used to improve our products and services, conduct research, or for our other business purposes.

As permitted by law, we may combine the information we gather about you in identifiable form, including information from third parties. We may use this information, for example, to improve and personalize our Services, content and advertising.

HOW WE SECURE INFORMATION

We are committed to maintaining measures to protect the security of your personal information maintained in our systems. However, no network or system is ever entirely secure, and we cannot guarantee the security of networks and systems that we operate or that are operated on our behalf. If we face a security breach, we may notify you as required by law via email or conspicuous posting on our Website.

The safety and security of your personal information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Services, you are responsible for keeping this password confidential. You should not share your password with anyone.

HOW WE SHARE INFORMATION

We may share information with Customers and third parties as reasonable to operate our business (including for the purposes described above), to provide the Website and Services to you and others, as permitted or required by law, or as directed or authorized by you. For example:

Third Party Sharing. We work with third parties to help us provide our Website and Services and to support internal operations. In some cases, they may use your information subject to their own privacy policies and to comply with their own legal and regulatory obligations. We work with different types of third parties, presently including:

Data brokers.
Data hosting, storage and cloud service providers.
Platform and/or application security service providers.
Technical and customer support providers;
Marketing and analytics providers; and
Other third parties.

Professional Advisors, Law Enforcement and Regulators. We share information with our professional advisors who provide legal, compliance, auditing, accounting, banking, consulting, or other professional services, and with regulators, law enforcement, or government agencies to:

Comply with our legal and regulatory obligations, including those compliance obligations of federal, state or local regulators;
Protect our interests, property or legal rights, or those of our customers or third parties;
Respond to a subpoena, court order, or similar law enforcement request, or when we believe in good faith that the disclosure of personal information is necessary to prevent physical harm or financial loss, to report suspected illegal activity, or to investigate violations of this Privacy Notice or other applicable terms; and
For other legal purposes, such as to enforce our terms and conditions, or to exercise or defend legal claims.

Transaction Impacting the Organization as a Whole. In the event of a transaction or reorganization impacting us as an entity or organization, we may share your personal information. We may share your information in connection with, or during the negotiation of, any merger, sale of company stock or assets, financing, acquisition, restructuring, divestiture or dissolution of all or a portion of our business, or other similar event.

Other Disclosures. In addition to the above disclosures, we may disclose personal information in the event that we believe such disclosure is (i) necessary to provide our services or operate our business; (ii) in accordance with purposes we describe when you share it with us; (iii) permitted by law; or (iv) with your consent or at your direction.

We may disclose aggregated or deidentified information that does not identify any individual without restriction.

WHAT CHOICES DO I HAVE?

Update personal information. If you are a Customer with which we have an ongoing business relationship, you may request changes to your information by emailing us at: privacypolicy@fourthwall.tv As permitted by law, we may deny a request to change information if we believe the change would violate any law or legal requirement, cause the information to be incorrect, or prevent the provision of our Services.

Marketing communications. You may receive marketing communications from FourthWall, including if you sign up for marketing or other communications. You may opt out of receiving marketing emails by following the unsubscribe link in each email.lease note that you may continue to receive non-marketing emails from us after you opt out. Please note that we do not control communications from others. If you have received marketing communications from third parties, you should contact those third parties directly to understand communication choices they may provide you. Third parties include those who may be interacting with us on your behalf in connection with group activities.

Cookies. You have choices regarding certain cookies. Most web browsers automatically accept cookies, but you may modify your browser’s setting to notify you of cookie placement or decline cookies. If you choose to decline cookies, certain features of our website may not function properly or at all as a result.

FourthWall is not responsible for any practices employed by websites linked to or from our Website, nor their information or content. Please remember that when you use a link to go from our website to another website, this Privacy Notice is no longer in effect.

CHILDREN'S PRIVACY

Our Website and Services are not intended to be provided to minors. Any access to or use of the Website or Services by anyone under the age of 13 is unauthorized. If you are under 13, and you provide any information on or through our Website or Services, we may contact your parent or guardian about your communications. If we learn we have improperly collected or received personal information from a child, we will delete that information consistent with law. If you are a parent or guardian or otherwise believe we might have any information from a child under 13, you may contact us.

UPDATES TO OUR PRIVACY NOTICE

We may update this Privacy Notice from time to time in order to provide clarification or notice of changes to our practices. If we make changes, we will revise the Effective Date at the top of this Privacy Notice. Changes to this Privacy Notice will be effective once they are posted unless otherwise indicated. We may choose to notify you by email to the email address in our records. We encourage you to periodically review our Privacy Notice to be sure you are familiar with the most current version.

CONTACT INFORMATION

If you have any questions or concern about this Privacy Notice or the privacy practices at FourthWall, please contact us at privacypolicy@fourthwall.tv

FourthWall Media, Inc.
Legal Department
20130 Lakeview Center Plaza, Suite 400
Ashburn, VA 20147

privacypolicy@fourthwall.tv

Info We Collect

Info Collect General Website

Other information, logging...

Other ways we use info collected

How we secure information

How we share information

What choices do i have

Children's privacy

Updates to our privacy notice

Contact information

Effective Date: July 1, 2024

ADDITIONAL NOTICE FOR CALIFORNIA RESIDENTS

This Additional Notice applies to residents of California whose personal information FourthWall processes subject to California law. California requires covered businesses to make certain disclosures and offer data rights. FourthWall collects and processes personal data to allow our customers and their representatives (“Customers”) to understand and analyze television, cable, satellite, broadcast, and device viewership data and to extract meaningful insights from such data. We provide our Customers with demographic data about specific TV programming and advertisements viewed by households and related reporting and tracking to understand the effectiveness of these programs and advertisements.

This Additional Notice applies to our collection and reporting services that we provide to our Customers (“Services”) and to our website (“Website”). This notice is addressed to our Customers, visitors to our Website (“Visitors”), and to the consumers whose data is collected and processed as a part of our Services to our Customers (“Consumers”). All capitalized terms not otherwise defined in this Additional Notice will have the meaning assigned to them in the Privacy Notice.

These disclosures and rights may not apply to data not processed by FourthWall or for which FourthWall does not determine the purposes and means of processing. If you are a Consumer and you have questions regarding how your personal data is processed by our Customers, please contact the relevant Customer directly.

COLLECTION OF PERSONAL INFORMATION

We collect personal information as necessary to operate our business, to comply with our legal and regulatory obligations, and to provide our services to you. Within the last 12 months, we have collected the following types of personal information:

Identifiers unique household identifier, household IP address, or other similar identifiers;
Usage data such as information on a consumer’s TV viewing, times and duration of viewing.
Protected classifications such as your household demographic information including age, gender, and other similar classifications. Additionally, we collect information about your household television and video viewing..

To learn more about the information we collect, please see our Privacy Notice.

COLLECTION OF SENSITIVE PERSONAL INFORMATION

FourthWall does not collect information that is considered “sensitive” personal data.

HOW PERSONAL INFORMATION IS COLLECTED AND USED

We may use your information for the following business purposes:

To provide our Services to our Customers. We may provide our Customers with the ability to receive, combine, analyze and report on the collected data. This provides insights regarding their advertising, campaigns and other promotions including the viewership of their ads and helps identify target audiences for additional advertising.
To maintain, analyze, customize, measure, and improve our Services, which includes generating internal reports about the use of our Services.
To send transactional communications, including requests for information, responses to requests for information, and other Service updates.
To provide customer support.
To communicate with our customers, including about products updates and offerings that we think they may be interested in.
For account management, finance, dispute resolution, and reporting purposes.
To monitor and enforce our legal terms or similar terms.
For internal business reasons, including internal audits or investigations, company research, insurance purposes.
To comply with law and satisfy our regulatory compliance obligations.
To detect and prevent fraud and other prohibited, illicit or illegal activity, and to protect you, others, and ourselves.
For other purposes permitted by law or to which you consent.
For other legal purposes, including as set forth in Other Ways We Use Information We Collect in the Privacy Notice.

To understand more about the purposes for which we collect personal information and the sources of our collection, see the Privacy Notice.

DISCLOSURE OF PERSONAL INFORMATION

The table below identifies how in the past 12 months we have disclosed information collected about individuals.

We may also share information to comply with law, to protect the interests of ourselves or others, and in connection with a merger, sale, or acquisition of all or part of our business. To learn more about how we share data, please see additional detail as set forth in the Privacy Notice.

SALES OF PERSONAL INFORMATION

In the last 12 months we have disclosed Visitor and Consumer personal information to third parties in connection with operating and providing our Services, including network identifiers and inferences about your preferences to third party analytics providers. Such disclosure for analytics and marketing / advertising purposes constitutes a “sale” of your personal information under California law. You may opt out of the sale of your personal information by filling out the form Here. We do not sell the personal information of individuals who we know to be under 16 years of age. To exercise the right to opt out, you may submit a request to use by visiting our Do Not Sell or Share My Personal Information page.

DATA STORAGE AND RETENTION

We will store your personal information until the initial purpose for which we collected such data has been satisfied, including the purpose described in our How Personal Information is Collected and Used section. If you consent to a new or additional purpose for retaining your data, your personal information may be stored for longer. We have implemented measures designed to secure your personal information against unauthorized use, loss, destruction or alteration. We cannot guarantee the security of your personal information.

We retain your data according to a set retention schedule, which is 5 years. At the end of that retention period, all data is deleted unless subject to an exception under law.

YOUR CALIFORNIA RIGHTS

If you are a California resident, you have the following rights regarding your personal information:

Right to Access. You have the right to access the personal information we have collected about you.
Right to Know. You have the right to request that we disclose the following about your personal information in the preceding 12 months:
a. The categories of personal information we collected about you;
b. The categories of sources from which we collected your personal information;
c. The business or commercial purposes for collecting, selling, or sharing your personal information;
d. The categories of third parties to whom we disclose your personal information; and
e. The specific pieces of personal information we have collected about you.
Right to Delete. You have the right to request that we delete your personal information. Upon verifying your identity, we will delete your personal information from our records and instruct our service providers, affiliates, or third parties to delete your information as required by law. We may deny your deletion request if retaining the information is permitted under law.
Right to Correct. You have the right to correct inaccurate personal information that we maintain about you. Upon verifying your identity, we will use reasonable efforts to correct your personal information as directed. In certain circumstances, we may not be able to satisfy a correction request depending on the nature of the personal information and purposes for maintaining it.
Right to Opt-out of Selling/Sharing. You have the right to direct us to not sell or share your personal information. To exercise the right to opt out, you may submit a request to use by visiting our Do Not Sell or Share My Personal Information page. Once you make an opt-out request, we will wait at least twelve months before asking you to reauthorize personal information sales. You do not need to create an account with us to exercise your opt-out rights. Your right to opt-out of ‘sharing’ information is a specific right to prevent the provision of your personal information to a third party for them to target cross-context behavioral advertising to you.

“Cross-context behavioral advertising means the targeting of advertising to you based on the personal information obtained from the activity across businesses, distinctly branded internet websites, applications, or services, other than the business, distinctly branded internet website, application, or service with which you intentionally interact.

6) Right to Limit Use of Sensitive Personal Information. FourthWall does not collect information that is considered “sensitive” personal data.

You may exercise your ‘do not sell or share my personal information’ rights Here. We will record your request.

We may not discriminate against you for exercising any of these rights. This means that we may not deny you services or charge you different prices or rates for services or provide you with a different level or quality of services (or suggest that we will do so), in response to a request. However, we may charge different prices or rates, or provide a different level or quality of services, where that difference is reasonably related to the value provided to us by your personal information.

You may designate an authorized agent to make a request to know, request to correct, or request to delete on your behalf. An agent may be an individual or a business entity. To designate an authorized agent, you must provide the agent with written permission to submit the request. We may still require you to verify your identity directly (subject to certain exceptions). We may refuse a request if the agent does not provide adequate proof of their authorization.

HOW TO EXERCISE THESE RIGHTS

You may request to exercise the foregoing rights by:

Please note that we may take steps to verify your identity before granting you access to information or acting on your request to exercise your rights. In connection with such verification, we may ask you to provide your [name, email address, physical address or zip code and phone number]. We may limit our response to your exercise of the above rights as permitted by law.

CONTACT US

If you have any questions or concern about privacy at FourthWall, please contact us by email us at privacypolicy@fourthwall.tv

Effective Date: July 1, 2024

ADDITIONAL NOTICE FOR COLORADO RESIDENTS

This Additional Notice applies to Colorado residents whose personal information FourthWall processes subject to Colorado law. Colorado law requires businesses that determine the purpose and means of processing personal data to make certain disclosures and offer data rights. FourthWall collects and processes personal data to allow our customers (“Customers”) to understand and analyze television, cable, satellite, broadcast, and device viewership data and to extract meaningful insights from such data. We provide our Customers with demographic data about specific TV programming and advertisements viewed by households and related reporting and tracking to understand the effectiveness of these programs and advertisements.

This Additional Notice applies to our collection and reporting services that we provide to our Customers (“Services”). This notice is addressed to visitors to our Website (“Visitors”) and to the consumers whose data is collected and processed as a part of our Services to our Customers (“Consumers”). All capitalized terms not otherwise defined in this Additional Notice will have the meaning assigned to them in the Privacy Notice. These disclosures and rights may not apply where FourthWall is not processing your personal data or where FourthWall is not determining the purpose and means of processing.

COLLECTION OF PERSONAL INFORMATION

We collect and/or otherwise process the following categories of personal information:

• What television programs are being watched in your home.
• What time, and for how long, those programs are watched.
• Information about household income.
• Information about your interests and preferences.
• Other information that be available from such broker services.
• Information regarding your use of online services through cookies, web beacons, and other automatically collected information. This data may include your IP address, date and time you access online services and the pages and content you access during your visit, websites that you link to or from.
• Information from your mobile device or your computer about how you interact with online services, including IP address.

To learn more about the information we collect for our processing, see our Privacy Notice.

COLLECTION OF SENSITIVE PERSONAL INFORMATION

Under Colorado law, “sensitive data” is defined as personal data revealing racial or ethnic origin, religious beliefs, a mental or physical health condition or diagnosis, sex life or sexual orientation, or citizenship or citizenship status, genetic or biometric data that may be processed for the purpose of uniquely identifying an individual, or personal data from a known child.

FourthWall does not collect or otherwise process sensitive data under Colorado law.

HOW PERSONAL INFORMATION IS USED

We may process your information for the following purposes:

To provide our Services to our Customers. We may provide our Customers with the ability to receive, combine, analyze and report on the collected data. This provides insights regarding their advertising; campaigns and other promotions including the viewership of their ads and helps identify target audiences for additional advertising.
To maintain, analyze, customize, measure, and improve our Services, which includes generating internal reports about the use of our Services.
To provide customer support.
To communicate with our customers, including about products updates and offerings that we think they may be interested in.
For account management, finance, dispute resolution, and reporting purposes.
For internal business reasons, including internal audits or investigations, company research, insurance purposes.
To comply with law and satisfy our regulatory compliance obligations.
For other legal purposes, including as set forth in Other Ways We Use Information We Collect in the Privacy Notice.

To understand more about the purposes for which we collect personal information and the sources of our collection, see the Privacy Notice.

DISCLOSURE OF PERSONAL INFORMATION

We may sell or share the following categories of personal information with the following categories of third parties for the following purposes:

A further description of the categories of third-party recipients and the data sharing purposes can be found in our Privacy Notice.

We disclose aggregated or deidentified information that does not identify any individual without restriction. To learn more about how we share data, please see additional detail as set forth in the Privacy Notice.

TARGETED ADVERTISING

You can opt out of our processing for targeted advertising by visiting our Opt-Out Rights web page.

YOUR RIGHTS AND CHOICES

As a Colorado resident, you have specific rights regarding your personal information. This section describes those rights and explains how to exercise those rights.

1) Right of Access. You have the right to confirm whether we process your personal information and to access your personal information.

2) Right to Portability. When exercising the above right to access personal information, you have the right to obtain data in a portable and, to the extent technically feasible, readily usable format that allows you to transmit the data to another entity without hindrance. We may limit this response where not technically feasible and to protect trade secrets.

3) Right to Correct. You have the right to correct inaccuracies in your personal information, taking into account the nature of the personal information and the purposes of the processing of your personal information.

4) Right to Delete. You have the right to delete personal information concerning you.

5) Right to Opt-Out of Targeted Advertising. You (or your authorized agent) have the right to opt out of our processing of your personal information for the purpose of targeted advertising.

“Targeted advertising” means displaying to you an advertisement that is selected based on personal data obtained or inferred over time from your activities across nonaffiliated websites, applications, or online services to predict your preferences or interests.
To exercise the right to opt out, you (or your authorized agent) may submit a request by visiting our Opt-Out Rights page available to Colorado residents.

6) Right to Opt-out of Sales. You (or your authorized agent) have the right to opt out of the processing of your personal information for the purposes of the sale of your personal information. To exercise the right to opt out, you (or your authorized agent) may submit a request by visiting our Opt-Out Rights page available to Colorado residents.

7) Right to Opt-Out of Profiling. We do not process personal data for the purposes of profiling under Colorado law

EXERCISING YOUR RIGHTS

To exercise your consumer rights, please submit a request by either:

Emailing us at privacypolicy@fourthwall.tv

With respect to the rights to opt out of targeted advertising and data sales indicated above, your authorized agent may make a request to exercise these rights. Your agent may act on your behalf through a technology, including an Internet link or a browser setting, browser extension or global device setting. As permitted by law, we may reasonably seek to verify your identity or to confirm your agent’s authorization. You may also exercise your rights to opt out of targeted advertising and data sales yourself through a user-selected universal opt-out mechanism. We may, as permitted by law, deny your request if we cannot, through reasonable effort, verify your identity or your agent’s authority.

YOUR RIGHT TO APPEAL

If you have submitted a request through one of the above methods and would like to appeal our refusal to act on your request by Emailing us at privacypolicy@fourthwall.tv

If your appeal is denied, you may contact the Colorado Attorney General with any concerns by visiting the following web page: Data Privacy | Data Breach - Colorado Attorney General | Colorado Attorney General (coag.gov).

CONTACT INFORMATION

In Colorado, FourthWall operates via the following legal entity: FourthWall Media, Inc.

If you have any questions or comments about this notice, the ways in which FourthWall collects and uses your information described here and in the Privacy Notice, your choices and rights regarding such use, or wish to exercise your rights under Colorado law, please do not hesitate to contact us at:

privacypolicy@fourthwall.tv

Effective Date: July 1, 2024

ADDITIONAL NOTICE FOR CONNECTICUT RESIDENTS

This Additional Notice applies to Connecticut residents whose personal information FourthWall processes subject to Connecticut law. Connecticut law requires businesses that determine the purpose and means of processing personal data to make certain disclosures and offer data rights. FourthWall collects and processes personal data to allow our customers (“Customers”) to understand and analyze television, cable, satellite, broadcast, and device viewership data and to extract meaningful insights from such data. We provide our Customers with demographic data about specific TV programming and advertisements viewed by households and related reporting and tracking to understand the effectiveness of these programs and advertisements.

This Additional Notice applies to our collection and reporting services that we provide to our Customers (“Services”) and to our website (“Website”). This notice is addressed to visitors to our Website (“Visitors”) and to the consumers whose data is collected and processed as a part of our Services to our Customers (“Consumers”). All capitalized terms not otherwise defined in this Additional Notice will have the meaning assigned to them in the Privacy Notice. These disclosures and rights may not apply where FourthWall is not processing your personal data or where FourthWall is not determining the purpose and means of processing.

COLLECTION OF PERSONAL INFORMATION

We collect personal information as necessary to operate our business, to comply with our legal and regulatory obligations, and to provide our Website and Services. To learn more about the information we collect for our processing, see our Privacy Notice.

PURPOSES FOR WHICH PERSONAL INFORMATION IS PROCESSED

We may process your information for the following purposes:

To provide our Services to our Customers. We may provide our Customers with the ability to receive, combine, analyze and report on the collected data. This provides insights regarding their advertising, campaigns and other promotions including the viewership of their ads and helps identify target audiences for additional advertising.
To maintain, analyze, customize, measure, and improve our Services, which includes generating internal reports about the use of our Services.
To send transactional communications, including requests for information, responses to requests for information, and other Service updates.
To provide customer support.
To communicate with our customers, including about products updates and offerings that we think they may be interested in.
For account management, finance, dispute resolution, and reporting purposes.
To monitor and enforce our legal terms or similar terms.
For internal business reasons, including internal audits or investigations, company research, insurance purposes.
To comply with law and satisfy our regulatory compliance obligations.
To detect and prevent fraud and other prohibited, illicit or illegal activity, and to protect you, others, and ourselves.
For other legal purposes, including as set forth in How We Use Information We Collect in the Privacy Notice.

To understand more about the purposes for which we collect personal information and the sources of our collection, see the Privacy Notice.

DISCLOSURE OF PERSONAL INFORMATION

We may sell or share the following categories of personal information with the following categories of third parties:

A further description of our data sharing practices and purposes can be found in our Privacy Notice.

We may disclose aggregated or deidentified information that does not identify any individual without restriction. To learn more about how we share data, please see additional detail as set forth in the Privacy Notice.

TARGETED ADVERTISING

We process data for our own targeted advertising or for the purpose of profiling in furtherance of decisions that produce legal effects or effects of similar significance. You can opt-out of our processing for targeted advertising and profiling by visiting our Opt-Out Rights link: Do Not Sell or Share My Personal Information.

YOUR RIGHTS AND CHOICES

As a Connecticut consumer, you have specific rights regarding your personal information. This section describes and explains how to exercise those rights.

Right to Know. You have the right to request that we disclose whether we are processing your personal information, unless such disclosure would reveal a trade secret.
Right to Access. You have the right to access the personal information we process about you, unless such access would reveal a trade secret.
Right to Portability. You have the right obtain a copy of your personal information that we process in a portable and readily usable format that allows you to transmit the information to another business without hindrance. As permitted by law, we may limit our response where not technically feasible, if the request relates to data not processed by automated means, or where disclosure would reveal a trade secret.
Right to Correct. You have the right to correct inaccuracies in the personal information we maintain about you, taking into account the nature of the personal information and the purpose of the processing.
Right to Delete. You have the right to request that we delete the personal information provided by or obtained about you.
Right to Opt Out of Targeted Advertising. You have the right to opt out of our processing of your personal information for the purpose of targeted advertisements to you based on personal information obtained from your activity over time and across non-affiliated sites or online applications to predict your preferences or interests. To exercise the right to opt out, you (or your authorized agent) may submit a request by visiting our Opt-Out Rights page available to Connecticut residents.
Right to Opt Out of Selling. You may opt out of the sale of your personal data to third parties. To exercise this right, visit our Opt-Out Rights page available to Connecticut residents.
Right to Opt Out of Profiling. We do not process personal information data for the purposes of profiling under Connecticut law.

EXERCISING YOUR RIGHTS

To exercise your consumer rights, please submit a request by:

- Emailing us at privacypolicy@fourthwall.tv

With respect to the opt-out rights indicated above, your authorized agent may make a request to exercise these rights. As permitted by law, we may reasonably seek to verify your identity or to confirm your agent’s authorization. We may, as permitted by law, deny your request if we cannot, through reasonable effort, verify your identity or your agent’s authority. As of January 1, 2025, you may use certain automated means to opt out of the processing of your personal information for 1) targeted advertising based on your activity across non-affiliated websites or services or 2) sale of your personal information.

If you have submitted a request through one of the above methods and would like to appeal the action taken in response to your request by:
Emailing us at: privacypolicy@fourthwall.tv

If your appeal is denied, you may submit a complaint to the Connecticut Attorney General by visiting the following web page:
CT Attorney General: e-Complaint Form.

CONTACT INFORMATION

If you have any questions or comments about this Additional Notice, the ways in which FourthWall collects and uses your information described here and in the Privacy Policy, your choices and rights regarding such use, or wish to exercise your rights under Connecticut law, please do not hesitate to contact us at:

privacypolicy@fourthwall.tv

Effective Date: July 1, 2024

ADDITIONAL NOTICE FOR MONTANA RESIDENTS

This Additional Notice applies to Montana residents whose personal information FourthWall processes subject to Montana law. Montana law requires businesses that determine the purpose and means of processing personal data to make certain disclosures and offer data rights. FourthWall collects and processes personal data to allow our customers (“Customers”) to understand and analyze television, cable, satellite, broadcast, and device viewership data and to extract meaningful insights from such data. We provide our Customers with demographic data about specific TV programming and advertisements viewed by households and related reporting and tracking to understand the effectiveness of these programs and advertisements.

This Additional Notice applies to our collection and reporting services that we provide to our Customers (“Services”) and to our website (“Website”). This notice is addressed to visitors to our Website (“Visitors”) and to the consumers whose data is collected and processed as a part of our Services to our Customers (“Consumers”). All capitalized terms not otherwise defined in this Additional Notice will have the meaning assigned to them in the Privacy Notice. These disclosures and rights may not apply where FourthWall is not processing your personal data or where FourthWall is not determining the purpose and means of processing.

COLLECTION OF PERSONAL INFORMATION

HOW PERSONAL INFORMATION IS USED

We may process your information for the following purposes:

To provide our Services to our Customers. We may provide our Customers with the ability to receive, combine, analyze and report on the collected data. This provides insights regarding their advertising, campaigns and other promotions including the viewership of their ads and helps identify target audiences for additional advertising.
To maintain, analyze, customize, measure, and improve our Services, which includes generating internal reports about the use of our Services.
To send transactional communications, including requests for information, responses to requests for information, and other Service updates.
To provide customer support.
To communicate with our customers, including about products updates and offerings that we think they may be interested in.
For account management, finance, dispute resolution, and reporting purposes.
To monitor and enforce our legal terms or similar terms.
For internal business reasons, including internal audits or investigations, company research, insurance purposes.
To comply with law and satisfy our regulatory compliance obligations.
To detect and prevent fraud and other prohibited, illicit or illegal activity, and to protect you, others, and ourselves.
For other purposes permitted by law or to which you consent.
For other legal purposes, including as set forth in Other Ways We Use Information We Collect in the Privacy Notice.

To understand more about the purposes for which we collect personal information and the sources of our collection, see the Privacy Notice.

DISCLOSURE OF PERSONAL INFORMATION

We may disclose the following categories of personal information with the following categories of third parties:

A further description of the categories of third-party recipients and the data sharing purposes can be found in our Privacy Notice.

We may disclose aggregated or deidentified information that does not identify any individual without restriction. To learn more about how we share data, please see additional detail as set forth in the Privacy Notice.

TARGETED ADVERTISING

We process data for our own targeted advertising. We use third party analytics and advertising services that operate across non-affiliated websites or applications. You can opt out of our processing for targeted advertising based on your activity over time and across non-affiliated sites and services by visiting our Opt-Out Rights web page.

YOUR RIGHTS AND CHOICES

As a Montana consumer, you have specific rights regarding our processing of your personal information. This section describes and explains how to exercise those rights.

Right to Know. You have the right to confirm whether we process your personal data and access the personal data we process about you, unless such confirmation or access would result in us having to reveal a trade secret.
Right to Correct. You have the right to correct inaccuracies in the personal information we process about you, taking into account the nature of the personal information and the purpose of the processing.
Right to Delete. You have the right to request that we delete personal data about you.
Portability. You have the right to obtain a copy of your personal data that you previously provided to us in a portable and, to the extent technically feasible, readily usable format that allows you to transmit the personal data to another controller without hindrance. Such copies will only be provided when the processing is carried out by automated means and we are not required to reveal any trade secret.
Right to Opt Out of Targeted Advertising. You (or your authorized agent) have the right to opt out of our processing of your personal data for the purposes of targeted advertising, defined as displaying advertisements to you in which the advertisement is selected based on personal data obtained or inferred from your activities over time and across nonaffiliated websites or online applications to predict preferences or interests. To exercise the right to opt out, you (or your authorized agent) may submit a request by visiting our Opt-Out Rights page available to Montana residents.
Right to Opt Out of Selling. You (or your authorized agent) may opt out of the processing of your personal data for the purposes of sales to third parties. To exercise this right, visit our Opt-Out Rights page available to Montana residents.
Right to Opt Out of Profiling. We do not engage in processing of personal data for the purposes of profiling

EXERCISING YOUR RIGHTS

To exercise your consumer rights, please submit a request by:

Emailing us at privacypolicy@fourthwall.tv

With respect to the opt-out rights indicated above, your authorized agent may make a request to exercise these rights. As permitted by law, we may reasonably seek to verify your identity or to confirm your agent’s authorization. We may, as permitted by law, deny your request if we cannot, through reasonable effort, verify your identity or your agent’s authority.

YOUR RIGHT TO APPEAL

If you have submitted a request through one of the above methods and would like to appeal our decision or refusal to take action on your request. You may contact us regarding your appeal by:

Emailing us at privacypolicy@fourthwall.tv

If your appeal is denied, you may submit a complaint to the Montana Attorney General by visiting the following web page: File a Consumer Complaint - Montana Department of Justice (dojmt.gov) or by calling (406) 444-4500 or (800) 481-6896.

CONTACT INFORMATION

Effective Date: July 1, 2024

ADDITIONAL NOTICE FOR OREGON RESIDENTS

This Additional Notice applies to Oregon residents whose personal information FourthWall processes subject to Oregon law. Oregon law requires businesses that determine the purpose and means of processing personal data to make certain disclosures and offer data rights. FourthWall collects and processes personal data to allow our customers (“Customers”) to understand and analyze television, cable, satellite, broadcast, and device viewership data and to extract meaningful insights from such data. We provide our Customers with demographic data about specific TV programming and advertisements viewed by households and related reporting and tracking to understand the effectiveness of these programs and advertisements.

COLLECTION OF PERSONAL INFORMATION

We collect personal information as necessary to operate our business, to comply with our legal and regulatory obligations, and to provide our Services. To learn more about the information we collect for our processing, see our Privacy Notice.

COLLECTION OF SENSITIVE PERSONAL INFORMATION

Under Oregon law, “sensitive data” is defined as: Data that (A) reveals a consumer’s racial or ethnic background, national origin, religious beliefs, mental or physical condition or diagnosis, sexual orientation, status as transgender or nonbinary, status as a victim of crime or citizenship or immigration status; (B) Is a child’s personal data; (C) Accurately identifies within a radius of 1,750 feet a consumer’s present or past location, or the present or past location of a device that links or is linkable to a consumer by means of technology that includes, but is not limited to, a global positioning system that provides latitude and longitude coordinates; or (D) Is genetic or biometric data.

FourthWall does not collect or otherwise process sensitive data under Oregon law.

HOW PERSONAL INFORMATION IS USED

We may process your information for the following purposes:

To provide our Services to our Customers. We may provide our Customers with the ability to receive, combine, analyze and report on the collected data. This provides insights regarding their advertising; campaigns and other promotions including the viewership of their ads and helps identify target audiences for additional advertising.
To send transactional communications, including requests for information, responses to requests for information, and other Service updates.
For account management, finance, dispute resolution, and reporting purposes.
For internal business reasons, including internal audits or investigations, company research, insurance purposes.
To comply with law and satisfy our regulatory compliance obligations.
For other purposes permitted by law or to which you consent.
For other legal purposes, including as set forth in Other Ways We Use Information We Collect in the Privacy Notice.

To understand more about the purposes for which we collect personal information and the sources of our collection, see the Privacy Notice.

DISCLOSURE OF PERSONAL INFORMATION

We may share the following categories of personal information with the following categories of third parties for the following purposes:

A further description of the categories of third-party recipients and the data sharing purposes can be found in our Privacy Notice.

We only disclose aggregated or deidentified information that does not identify any individual without restriction. To learn more about how we share data, please see additional detail as set forth in the Privacy Notice.

TARGETED ADVERTISING AND PROFILING

We process data for our targeted advertising and marketing services We use third party analytics and advertising services that operate across non-affiliated services or applications. You can opt out of our processing for targeted advertising and profiling by visiting our Opt Out Rights web page.

YOUR RIGHTS AND CHOICES

As an Oregon consumer, you have specific rights regarding your personal information. This section describes and explains how to exercise those rights.

Right to Know. You have the right to obtain confirmation as to whether we are processing or have processed your personal data and the right to obtain the categories of personal data we are processing or have processed about you.
Right to Access. You have the right to obtain either (and at our option) a list of specific third parties to which we have disclosed: (a) your personal data; or b) any personal data. You also have the right to obtain a copy of all your personal data that we have processed or are processing in a portable and, to the extent technically feasible, readily usable format. The copy will allow you to transmit the personal data to another company without hindrance.
Right to Correct. You have the right to require us to correct inaccuracies in your personal information, taking into account the nature of the personal information and our purpose for processing.
Right to Delete. You have the right to require us to delete personal information about you, including personal data that you provided to us, that we obtained from another source, and derived data.
Right to Opt Out of Processing Personal Information for Targeted Advertising. You have the right to opt of our processing of your personal information for the purpose of targeted advertising. Target advertising means advertising that is selected for display to you on the basis of personal information obtained from your activity over time and across one or more unaffiliated websites or online applications and that is used to predict your preferences or interests. To exercise the right to opt out, you (or your authorized agent) may submit a request by visiting our Opt-Out Rights page available to Oregon residents.
Right to Opt Out of Selling. You have the right to opt of our processing of your personal information for the purpose of selling your personal data to third parties. To exercise this right, visit our Opt-Out Rights page available to Oregon residents.
Right to Opt Out of Profiling. You have the right to opt of our processing of your personal information for the purpose of profiling in furtherance of decisions that produce legal effects or effects of similar significance. To exercise this right, visit our Opt-Out Rights page available to Oregon residents.

“Profiling” means an automated processing of personal data for the purpose of evaluating, analyzing or predicting your economic circumstances, health, personal preferences, interests, reliability, behavior, location or movements.

“Decisions that produce legal effects or effects of similar significance” means decisions that result in providing or denying financial or lending services, housing, insurance, enrollment in education or educational opportunity, criminal justice, employment opportunities, health care services or access to essential goods and services.

EXERCISING YOUR RIGHTS

To exercise your consumer rights, please submit a request by either:

Emailing us at privacypolicy@fourthwall.tv

Upon notification from you or your agent, we will delete all of your information from our systems and services. We may limit our response to your requests as permitted by law. With respect to the opt-out rights indicated above, your authorized agent may make a request to exercise these rights. Your agent may act on your behalf through a technology, including an Internet link or a browser setting, browser extension or global device setting. As permitted by law, we may reasonably seek to verify your identity or to confirm your agent’s authorization. We may, as permitted by law, deny your request if we cannot, through reasonable effort, verify your identity or your agent’s authority.

YOUR RIGHT TO APPEAL

If you have submitted a request through one of the above methods and would like to appeal our refusal to act on your request by

Emailing us at privacypolicy@fourthwall.tv

If your appeal is denied, you may submit a complaint to the Oregon Attorney General by visiting the following web page: https://www.doj.state.or.us/wp-content/uploads/2023/05/consumer_complaint.pdf

CONTACT INFORMATION

In Oregon, FourthWall operates via the following legal entity: FourthWall Media, Inc.

If you have any questions or comments about this notice, the ways in which FourthWall collects and uses your information described here and in the Privacy Notice, your choices and rights regarding such use, or wish to exercise your rights under Oregon law, please do not hesitate to contact us at:

privacypolicy@fourthwall.tv

Effective Date: July 1, 2024

ADDITIONAL NOTICE FOR UTAH RESIDENTS

This Additional Notice applies to Utah residents whose personal information FourthWall processes subject to Utah law. Utah law requires businesses that determine the purpose and means of processing personal data to make certain disclosures and offer data rights. FourthWall collects and processes personal data to allow our customers (“Customers”) to understand and analyze television, cable, satellite, broadcast, and device viewership data and to extract meaningful insights from such data. We provide our Customers with demographic data about specific TV programming and advertisements viewed by households and related reporting and tracking to understand the effectiveness of these programs and advertisements.

COLLECTION OF PERSONAL INFORMATION

PURPOSES FOR WHICH PERSONAL INFORMATION IS PROCESSED

We may process your information for the following purposes:

To provide our Services to our Customers. We may provide our Customers with the ability to receive, combine, analyze and report on the collected data. This provides insights regarding their advertising, campaigns and other promotions including the viewership of their ads and helps identify target audiences for additional advertising.
To maintain, analyze, customize, measure, and improve our Services, which includes generating internal reports about the use of our Services.
To send transactional communications, including requests for information, responses to requests for information, and other Service updates.
To provide customer support.
To communicate with our customers, including about products updates and offerings that we think they may be interested in.
For account management, finance, dispute resolution, and reporting purposes.
To monitor and enforce our legal terms or similar terms.
For internal business reasons, including internal audits or investigations, company research, insurance purposes.
To comply with law and satisfy our regulatory compliance obligations.
To detect and prevent fraud and other prohibited, illicit or illegal activity, and to protect you, others, and ourselves.
For other purposes permitted by law or to which you consent.
For other legal purposes, including as set forth in Other Ways We Use Information We Collect in the Privacy Notice.

To understand more about the purposes for which we collect personal information and the sources of our collection, see the Privacy Notice.

DISCLOSURE OF PERSONAL INFORMATION

We may disclose the following categories of personal information with the following categories of third parties for the following purposes:

YOUR RIGHTS AND CHOICES

If you are a Utah resident, you have the following rights regarding your personal information.

Right to Confirmation and Access. You have the right to request that we confirm whether we are processing your personal information and to access the personal data we have collected about you.
Right to Delete. You have the right to request that we delete your personal information that you have provided to us.
Portability. You have the right to obtain a copy of the personal information that you previously provided to us, in a format that is portable to the extent technically feasible, readily usable to the extent practicable, and allows you to transmit the data to another controller without impediment, where the processing is carried out by automated means.
Right to Opt-Out of Certain Targeted Advertising. You have the right to opt out of the sharing of your data for targeted advertising based on personal data obtained from your activities over time and across websites or applications used to predict interests or preferences. To exercise the right to opt out, please contact us using the contact information provided below.
Right to Opt-out of Selling. You have the right to direct us to not sell your personal information. To exercise the right to opt out, you may submit a request by contacting us using the contact information provided below.

We may limit our response to your request to exercise the above rights as permitted by law.

EXERCISING YOUR RIGHTS

You can exercise any of the rights described in this Additional Notice for Utah residents by using the following contact information:

Emailing us at privacypolicy@fourthwall.tv

Effective Date: July 1, 2024

ADDITIONAL NOTICE FOR VIRGINIA RESIDENTS

This notice applies to Virginia residents whose personal information FourthWall processes subject to Virginia law. Virginia law requires businesses that determine the purpose and means of processing personal data (“Controllers”) to make certain disclosures and offer data rights. FourthWall collects and processes personal data to allow our customers (“Customers”) to understand and analyze television, cable, satellite, broadcast, and device viewership data and to extract meaningful insights from such data. We provide our Customers with demographic data about specific TV programming and advertisements viewed by households and related reporting and tracking to understand the effectiveness of these programs and advertisements.

COLLECTION OF PERSONAL INFORMATION

PURPOSES FOR WHICH PERSONAL INFORMATION IS PROCESSED

We may process your information for the following purposes:

To provide our Services to our Customers. We may provide our Customers with the ability to receive, combine, analyze and report on the collected data. This provides insights regarding their advertising, campaigns, and other promotions including the viewership of their ads and helps identify target audiences for additional advertising.
To maintain, analyze, customize, measure, and improve our Services, which includes generating internal reports about the use of our Services.
To send transactional communications, including requests for information, responses to requests for information, and other Service updates.
To provide customer support.
To communicate with our customers, including about products updates and offerings that we think they may be interested in.
For account management, finance, dispute resolution, and reporting purposes.
To monitor and enforce our legal terms or similar terms.
For internal business reasons, including internal audits or investigations, company research, insurance purposes.
To comply with law and satisfy our regulatory compliance obligations.
To detect and prevent fraud and other prohibited, illicit or illegal activity, and to protect you, others, and ourselves.
For other purposes permitted by law or to which you consent.
For other legal purposes, including as set forth in Other Ways We Use Information We Collect in the Privacy Notice.

To understand more about the purposes for which we collect personal information and the sources of our collection, see the Privacy Notice.

DISCLOSURE OF PERSONAL INFORMATION

We may sell or share the following categories of personal information with the following categories of third parties:

TRACKERS AND TARGETED ADVERTISING

We process data for our Customers targeted advertising. We use third party analytics and advertising services that operate across non-affiliated websites or applications. You can opt out of our processing for targeted advertising and profiling as detailed below in the “Your Virginia Privacy Rights” section.

YOUR VIRGINIA PRIVACY RIGHTS

If you are a Virginia resident, you have the following rights regarding your personal information.

Right to Confirmation and Access. You have the right to confirm whether we are processing your personal information and to access such personal information.
Right to Correct. You have the right to correct inaccuracies in your personal data, taking into account the nature of the personal data and the purposes of the processing.
Right to Delete. You have the right to request that we delete your personal information that you have provided to us or that we have obtained about you.
Portability. You have the right to obtain a copy of the personal information that you previously provided in a portable and, as technically feasible, readily usable format that allows transmission to another company without hindrance. The right to obtain data in such a portable, usable form may only apply to data that is processed via automated means.
Right to Opt-Out of Targeted Advertising. You have the right to opt out of the sharing of your data to target advertising based on personal data obtained from your activities over time and across websites or applications used to predict interests or preferences. “Targeted advertising” means displaying advertisements to you where the advertisement is selected based on personal data obtained from your activities over time and across nonaffiliated websites or online applications to predict your preferences or interests. To exercise this right, please contact us using the contact information provided below.
Right to Opt-out of Selling. You have the right to opt out of the sale of personal data. To exercise the right to opt out, you (or your authorized representative) may submit a request to use by contacting us using the contact information provided below.

HOW TO EXERCISE THESE RIGHTS

You can exercise any of the rights described in this Addendum by using the following contact information:

Please note that as permitted by law we may take steps to verify your identity before granting you access to information or acting on your request to exercise your rights. In connection with such verification, we may ask you to provide your email, name, phone number, and address. We may limit our response to your exercise of the above rights as permitted by law.

YOUR RIGHT TO APPEAL

If you have submitted a request regarding any of the rights listed above and you would like to appeal our decision or refusal to act on your requests, you may submit an appeal within a reasonable period of time. To do so, you should contact us at the website link below and note in your message that you are appealing our decision.

We may limit our response to your request to exercise the above rights as permitted by law.

If your appeal is denied, you may submit a complaint to the Virginia Attorney General via the web at: File a Complaint (state.va.us), or by calling 1-800-552-9963.

CONTACT INFORMATION

If you have any questions or comments about this notice, the ways in which FourthWall collects and uses your information described here and in the Privacy Notice, your choices and rights regarding such use, or wish to exercise your rights under Virginia law, please do not hesitate to contact us at:

privacypolicy@fourthwall.tv

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