Marketers Now Have Easy Access to the Highest Quality TV Audiences and Analytics.
Dulles, VA, May 10, 2023 – FourthWall, a leader in media audiences and analytics announced today an expanded offering through LiveRamp’s Data Marketplace, the largest data onboarding and activation platform. This partnership will greatly expand the syndicated and custom TV audiences available to marketers for targeting and measurement.
With hundreds of syndicated Reveal™ Audiences and unlimited custom combinations fulfilled on the same day, marketers can easily target viewers of any program, network, station, genre, or TV ad, including advanced demographic and propensity groups.
“We are excited to make Reveal’s powerful audiences and analytics available to media planners, buyers, and analysts within LiveRamp,” said FourthWall CMO, Patrick Peters. “Our goal is to vastly simplify and speed the process of activation and measurement of media and advertising in a truly frictionless manner, and LiveRamp is a great partner to help scale these capabilities.”
Planning, targeting, and measuring using the same data set is the secret to effective cross-platform campaigns. Cross-platform measurement, including campaign performance, attribution, incremental reach, tune-in lift, and frequency can be measured with FourthWall’s Reveal™ Analytics on a local, regional, and national basis.
LiveRamp is a unique data connectivity platform that allows companies to connect, unify, and activate data across all of their marketing and advertising applications. They are a leader in the data onboarding space, helping companies to onboard their offline customer data into a secure online environment for better targeting, personalization, and measurement. For more information, visit Liveramp.com .
FourthWall is an innovator in media and advertising analytics. The company’s Reveal™ portfolio of solutions simplifies and speeds access to the most accurate media intelligence, including audience creation, optimized media planning, activation, analysis, and attribution for marketers, agencies, programmers, DSPs, SSPs and other stakeholders across the media ecosystem, FourthWall is headquartered in Dulles, VA, with offices in Florida, New York, and Texas, and can be found online at www.fourthwall.tv.