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Merkle and FourthWall Continue Partnership to Drive TV Audience and Analytics Insights

Dulles, VA, April 10, 2023 – FourthWall, a leader in media audiences and analytics announced today they are continuing their evolving partnership with Merkle, dentsu’s leading technology-enabled, data-driven customer experience management (CXM) company. FourthWall provides advanced TV audiences and analytics to support Merkle’s robust media planning and measurement capabilities.

Merkle will leverage Reveal™ Audiences and Analytics to support their clients’ targeting and analytics capabilities for more informed decision-making and higher-performing media.

“We’re very pleased to continue our relationship with Merkle,” said Patrick Peters, CMO, FourthWall. “We’re striving to make it simpler and easier to access and apply audiences and analytics to content and campaigns, and expert partners like Merkle help us on that mission.”

About Merkle

Merkle, a dentsu company, is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The company’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive hyper-personalized marketing strategies. Its combined strengths in consulting, creative, media, analytics, data, identity, CX/commerce, technology, and loyalty & promotions drive improved marketing results and competitive advantage. Merkle has more than 16,000 employees in 30+ countries throughout the Americas, EMEA, and APAC. For more information, contact Merkle at 1-877-9-Merkle or visit .

About FourthWall

FourthWall is an innovator in media and advertising analytics. The company’s Reveal™ portfolio of solutions simplifies and speeds access to media intelligence, including audience creation, optimized media planning, activation, analysis, and attribution for marketers, agencies, programmers, DSPs, SSPs and other stakeholders across the media ecosystem, FourthWall is headquartered in Dulles, VA, with offices in Florida, New York, and Texas, and can be found online at

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