A Top Agency Reached One Million New Households in the First Month of Their Automotive Client’s Targeted Digital Campaign, Using FourthWall Audiences & Analytics
The digital agency’s client, a top auto maker, had successfully optimized their reach and frequency strategy within the linear TV advertising space but faced the challenge of extending that reach to new digital audiences.
Objective :
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Increase digital reach in specific local markets by making sure the campaign only targets new audiences that hadn’t been exposed to the linear TV ads.
FourthWall Audiences & Analytics Solutions Utilized:
Identify the households who did not see the brand’s linear TV ads in each of the specified market.
Create an audience segment of those households to target with a digital campaign.
Measure the additional reach of the digital campaign among the new target audience.
Outcome:
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The month-long campaign delivered impressive results, achieving an incremental digital reach of 14%. They successfully reached over 1 million additional households through CTV, digital, and mobile channels utilizing our audiences and analytics solutions.
+14%
Digital Incremental Reach
Across Local Markets
+1M
New Households
Reached Digitally
FourthWall's advanced analytics and audience solutions are relied upon by major agencies and brands for any local, regional, and national targeted campaigns.