Audiences
Analytics
Clean Room

MYT™ Data, (My Data, Your Data, Their Data) is our game-changing approach to the industry's complex and costly media data challenges.

Audiences

Build audiences from 1st, 2nd, and 3rd party data for activation & measurement.

Analytics

Measure and analyze digital & TV ad campaigns and any custom target audience.

Clean Room

Seamlessly access, monetize, and manage digital & TV data in a safe, privacy compliant environment.

Valuable Solutions for Local, Regional, and National Campaigns

Every day, our clients use our solutions to drive their local, regional, and national businesses forward in innovative ways. Let us tell you more.

LET'S TALK

New Revenue. Cross Platform Insights.

Extend the reach of your ad campaigns across all platforms and build

multi-screen viewership with custom audiences and bundled solutions.

Maximize monetization of your linear inventory by activating online and power your local, regional, and national growth with next-day analytics.

Power evolving use cases across your organization with granular data from our network of partners.

Learn More

Audiences & Analytics Your Clients Demand.

Customize audiences based on viewing and advertising exposure, for the most impactful cross-platform targeting, reach extension, and conquesting.

Measure cross-platform incremental reach, tune-in, lift, and attribution with single-source data through a campaign's life cycle at scale or one at a time.

Easily access new data and add the scale and intelligence to power your business.

Learn More

Monetize Data. Expand Revenue.

Meet your Advertising and Programming clients' data needs by easily onboarding your data into our cutting-edge platform. Define each client's access, permissions, and use-cases, and you're up and running.

You and your clients can customize audiences to drive more valuable ad campaigns, create more effective promotions, and build bigger audiences.

Measure the performance and lift of ads and promotions, gain insights into subscribers' viewing behavior, and drive business growth and value with data-driven power.

Learn More

Audiences, Insights, & Data on Your Terms.

Power your clients' campaigns with customized audiences whenever you need them, with on-demand solutions or self-serve environment.

Easily apply cross-platform analytics for tune-in, optimization, lift, attribution, and to any client's or competitor's campaign within minutes.

Access viewing, advertising, and audience data from our network of partners to build the scale and accuracy your clients demand.

Learn More

Optimize Cross-Platform Campaigns with TV Data.

Target and measure your campaigns on TV, CTV, and digital platforms with custom audiences based on TV viewing, ad consumption, and your 1st party data matched quickly and privately.

Drive true incremental reach, retarget TV viewers, and conquest your competitors’ audiences across any platform, then measure reach, frequency, and saturation for you and your competitors.

Learn More

Frictionless Commercial Models.

Analyze, Target, and Optimize ... as Needed.

A full-funnel journey, from tailored audience selection to precise campaign measurement and optimization, all unified under a straightforward CPM-based pricing model.

Access & Manage Data
in a Clean Room

Transform 1st party data into insights and pair it with TV and partner data to enable audience targeting and campaign measurement.

Customize & Activate
Audiences

Suppress, re-target, or conquest audiences across-platforms based on TV viewership, demographics, interests, or any 1st and 3rd party data.

Optimize Cross-Platform Campaigns

Analyze and compare your TV and digital campaigns performance and make data-driven decisions to increase audience engagement.

Learn More

Go At It... Unlimited.

Unlimited Audiences and Analytics to target, plan, activate, and measure linear and cross-platform campaigns, and understand your and your competitors' audience behavior across the US.

Clean Room

Anonymize, onboard, match and unify 1st, 2nd, and 3rd party data safely and privately behind your firewall.

Audiences

Unlimited audience creation & activation with viewing, demographics, and propensity attributes or any 1st party data.

Analytics

A full-suite of second-by-second analytics to measure any campaign, program, station, network or audience.

Learn More

We can answer your questions and find the right products
and commercial terms that meet your needs.

LET'S TALK

DATA GOLD STANDARD

For over twenty years, FourthWall has been the media ecosystem's trusted partner to deliver consistent innovations, the purest commercially available data sets, and the utmost compliance to all privacy rules and regulations.

Learn More

LEARN MORE

Audiences Analytics Clean Room

MYT™ Data, (My Data, Your Data, Their Data) is our game-changing approach to the industry's complex and costly media data challenges.

Valuable Solutions for Local, Regional, and National Campaigns

Every day, our clients use our solutions to drive their local, regional, and national businesses forward in innovative ways. Let us tell you more.

Frictionless Commercial Models.

Analyze, Target, and Optimize ... as Needed.

A full-funnel journey, from tailored audience selection to precise campaign measurement and optimization, all unified under a straightforward CPM-based pricing model.

Transform 1st party data into insights and pair it with TV and partner data to enable audience targeting and campaign measurement.

Suppress, re-target, or conquest audiences across-platforms based on TV viewership, demographics, interests, or any 1st and 3rd party data.

Analyze and compare your TV and digital campaigns performance and make data-driven decisions to increase audience engagement.

We can answer your questions and find the right products and commercial terms that meet your needs.

DATA GOLD STANDARD

Audiences
Analytics
Clean Room

We can answer your questions and find the right products
and commercial terms that meet your needs.