top of page

This guide is to help you navigate our platform easily or serve as a quick mind refresher. Just click on each section for a detailed walkthrough. If you need more assistance, your account manager is always ready to help. Let's dive in and get started!

Quick-Start Guide

Creating New Audience Segments

  • Viewership Segments

  • This is a great place to add more information about the product such as sizing, material, care and cleaning instructions. This is also a great space to write what makes this product special.

    • Creating new Audience Segments

      • Viewership Segments

        • Creating a Program set to identify content of interest

        • Creating a segment to find viewers of the content

        • Basic – select a timeframe and accept the defaults  (Quick Start)

        • Advanced – Define Viewership Segment Qualifiers (time zone, airing type, mode, qualifiers, percentiles)



      •  

      • Household Attribute Segments
         

        • Creating a segment to find specific groups of people

    • 1st Party Segments

      • Upload IDs (e.g., PCKeys)

    Boolean Segments – combining segments

    Include/exclude, any/all

    Example uses: Finding Unexposed Audiences

    Ad Exposure Segments

    Upload ad log

    j

    j

    j

    j

     

    Presentation ICONS (1584 x 604 px).png
  • This information introduces visitors to the Brand. Use this space to share what makes it so special.

  • This is a great place to outline the details of the shipping policy including the shipping methods, timelines, packaging and costs. Use plain, straightforward language to build trust.

  • Household Attributes Segments

  • This is a great place to add more information about the product such as sizing, material, care and cleaning instructions. This is also a great space to write what makes this product special.

    • Creating new Audience Segments

      • Viewership Segments

        • Creating a Program set to identify content of interest

        • Creating a segment to find viewers of the content

        • Basic – select a timeframe and accept the defaults  (Quick Start)

        • Advanced – Define Viewership Segment Qualifiers (time zone, airing type, mode, qualifiers, percentiles)

      • Household Attribute Segments

        • Creating a segment to find specific groups of people

      • 1st Party Segments

        • Upload IDs (e.g., PCKeys)

      • Boolean Segments – combining segments

        • Include/exclude, any/all

        • Example uses: Finding Unexposed Audiences

      • Ad Exposure Segments

        • Upload ad log

        • Retrieve ad log (not enabled for DIRECTV)

     

    • Working with Existing Audience Segments

      • Editing an existing segment

      • Cloning a segment and its advantages

      • Sharing a segment with team members

      • Activating or Downloading a Segment 

Working with Content - Tips for Finding Specific Content

  • This is a great place to add more information about the product such as sizing, material, care and cleaning instructions. This is also a great space to write what makes this product special.

    • Creating new Audience Segments

      • Viewership Segments

        • Creating a Program set to identify content of interest

        • Creating a segment to find viewers of the content

        • Basic – select a timeframe and accept the defaults  (Quick Start)

        • Advanced – Define Viewership Segment Qualifiers (time zone, airing type, mode, qualifiers, percentiles)

      • Household Attribute Segments

        • Creating a segment to find specific groups of people

      • 1st Party Segments

        • Upload IDs (e.g., PCKeys)

      • Boolean Segments – combining segments

        • Include/exclude, any/all

        • Example uses: Finding Unexposed Audiences

      • Ad Exposure Segments

        • Upload ad log

        • Retrieve ad log (not enabled for DIRECTV)

     

    • Working with Existing Audience Segments

      • Editing an existing segment

      • Cloning a segment and its advantages

      • Sharing a segment with team members

      • Activating or Downloading a Segment 

  • This information introduces visitors to the Brand. Use this space to share what makes it so special.

bottom of page